Boost Website Traffic With Good Old Fashioned Link Trading!

Filed Under (Link Trading Traffic) by admin on 24-03-2009

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Link trading doesn’t have to be complicated.  Search online these days for articles on the subject of increasing website traffic through link trading and you will likely come across articles with talk of algorithms, technical scripts and link trading brokerage sites.

Not to sound like the stereotypical disgruntled older person but back in the day link trading was not this complex!  All it took was some friendly communication with webmasters of sites with content that was similar to your own without being considered a “competitor site”.   The concept was pretty simplistic.  You knew that their audience would find your site interesting, possibly becoming regular visitors to your site, contributing significantly to your website traffic.  You just needed the other site to acknowledge your presence and open the door for their website traffic to find your site!  By the same token, if you like the other website, there is a very strong likelihood that your website traffic would also enjoy it.  So, in this case, link trading is beneficial to both sites.  There is an obvious give and take.

All it takes at this point is convincing the other web master to trade links.  Just send them a very personalized email.  A key word here is “personalized”.  Understand that in today’s Internet marketing world there are a lot of link trading and banner advertising farms.  If you are a web master, you can probably relate to that email we get every so often, the one where someone is telling us that they’ve visited our site and posted a link to us, asking of course, for that much appreciated return link.

These sites probably have little to no website traffic.  Nine times out of ten you’ve likely never known of their existence.  They are probably trying to sponge from your page rankings, with the hope of being listed higher in search engine searches by including a text link to your site and link trading with you.

If you’ve ever visited these sights, and it’s highly suggested that you do just for kicks, it’s always humorous to see how your link is actually listed.  It’s generally always there but the descriptive text will be jumbled.  It may be an excerpt from a piece of text on your website or something just automatically harvested from your content.  It’s doubtful that these sites have any kind of considerable website traffic but, if they do, these people still have no idea what your site is about – unless they actually click the link.

When you are emailing and trying to convince another webmaster that link trading is a great idea it’s best to not have your email read like one of the above mentioned generic form messages.  Address the web master and website by name.  Maybe explain how you found their website, how often you frequent the site, what you enjoy about their site, it’s design or content.  Let them know that you’ve posted a text link to their site that will direct your website traffic to their page.  You’d appreciate the same to complete the link trading.

Use search engine optimization (SEO) effectively

Filed Under (Link Trading Traffic, Search Engine Optimization, Search Engine Optimization - SEO) by admin on 15-03-2009

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If anyone has ever had a problem effectively using search engine optimization (SEO) to increase web site traffic and revenue, you may want to visit XtremeRankings.
Here owner Ryan Moran pitches his step-by-step guide, built from his years of trials and tribulations in the world of Internet marketing. Ryan’s program promises to teach users exactly how to increase web site traffic through SEO, detailing the methods that worked for him and warning you of those that didn’t work particularly well.

Ryan has done a lot of work with affiliate marketing and SEO keyword articles and shares with you his experiences. The goal here is to get your site listed first in Google rankings, guaranteeing high volume web site traffic. Slow to non-existent web site traffic is your worst enemy on the Internet, the thing that hurts your bottom line, inhibiting the growth and success of affiliate programs. Getting your page listed in search engine results isn’t enough to set off web site traffic, you want to reach the top of Google and other search engines.

Ryan and XtremeRankings provide you with an ebook, videos and tutorials to teach you the tactics to accomplish everything to generate a mad rush of web site traffic, greater affiliate link exposure and total domination within Google rankings.

Banner Advertising Post Y2K - Can It Still Build Web Site Traffic?

Filed Under (Banner Advertising) by admin on 03-03-2009

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Banner advertising was first used in the early 90’s as a means to increase web site traffic. Global Network Navigator (GNN), one of the first web sites in cyberspace, sold the very first clickable banner advertisement to a law firm in 1993. Within a very short time, Hotwired.com was selling banner advertising in large quantities. AT&T and Coors were the first big name corporate clients to buy into banner ads in 1994. For the record, Hotwired.com also coined the phrase “banner ad” and became the very first company to release click through reports to clients.

These types of sales became the primary tool behind any successful online advertising campaign. Sites fortunate enough to have considerable web site traffic were able to lure in advertising clients with the promise of high volume banner ad impressions on the most popular sites online. Sales reps were able to easily draw in new business despite the fact that banner advertising packages weren’t necessarily a bargain. There was a demand. It was pretty much a given that people would pay a pretty penny to advertise on sites with a reputation for consistent web site traffic.

This approach to banner advertising sales worked like a charm, providing sites with plenty of revenue and an economic base for their web site. Sites had more money for design enhancements and advertising funds, which increased their web site traffic, guaranteeing them higher banner advertising sales. This fairytale built mansions for young entrepreneurs until 2000 when the dot com industry’s bubble ruptured and banner advertising as we knew it literally crashed!

Banner advertising is still a practical modern day method of Internet marketing but the value of the ads are no longer what they were at the Internet’s dot com peak. While this news may sound unwelcoming, the great news is the ad rates are no longer ridiculously overpriced and more people can actually afford banner advertising, reaping the rewards of increased web site traffic!

This is also a lot more visually stimulating than it was in the past and can be used in other ways besides increasing your presence on the web and your web site traffic. Not only can you profit from turning your web site traffic into paid subscribers, someone that buys your product, pays for your services, etc. but you can also build revenue by selling banner ad space on your own site or earn commission from a banner advertising affiliate program. This type of banner advertising will have you selling products and earning commission whenever a click through on your site turns into a purchase on the other site. We see this method of banner advertising everyday whenever we visit a web site and notice banner ads for books, DVD’s or music available through Amazon.com or a similar site.

So, in closing, while the Internet bubble did indeed burst back in 2000, there are computers in more homes with more people online than ever before, meaning more web site traffic than ever before. Banner advertising is still a very effective way to boost your web site traffic and potentially make money as a result!