Boost Website Traffic With Good Old Fashioned Link Trading!

Filed Under (Link Trading Traffic) by admin on 24-03-2009

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Link trading doesn’t have to be complicated.  Search online these days for articles on the subject of increasing website traffic through link trading and you will likely come across articles with talk of algorithms, technical scripts and link trading brokerage sites.

Not to sound like the stereotypical disgruntled older person but back in the day link trading was not this complex!  All it took was some friendly communication with webmasters of sites with content that was similar to your own without being considered a “competitor site”.   The concept was pretty simplistic.  You knew that their audience would find your site interesting, possibly becoming regular visitors to your site, contributing significantly to your website traffic.  You just needed the other site to acknowledge your presence and open the door for their website traffic to find your site!  By the same token, if you like the other website, there is a very strong likelihood that your website traffic would also enjoy it.  So, in this case, link trading is beneficial to both sites.  There is an obvious give and take.

All it takes at this point is convincing the other web master to trade links.  Just send them a very personalized email.  A key word here is “personalized”.  Understand that in today’s Internet marketing world there are a lot of link trading and banner advertising farms.  If you are a web master, you can probably relate to that email we get every so often, the one where someone is telling us that they’ve visited our site and posted a link to us, asking of course, for that much appreciated return link.

These sites probably have little to no website traffic.  Nine times out of ten you’ve likely never known of their existence.  They are probably trying to sponge from your page rankings, with the hope of being listed higher in search engine searches by including a text link to your site and link trading with you.

If you’ve ever visited these sights, and it’s highly suggested that you do just for kicks, it’s always humorous to see how your link is actually listed.  It’s generally always there but the descriptive text will be jumbled.  It may be an excerpt from a piece of text on your website or something just automatically harvested from your content.  It’s doubtful that these sites have any kind of considerable website traffic but, if they do, these people still have no idea what your site is about – unless they actually click the link.

When you are emailing and trying to convince another webmaster that link trading is a great idea it’s best to not have your email read like one of the above mentioned generic form messages.  Address the web master and website by name.  Maybe explain how you found their website, how often you frequent the site, what you enjoy about their site, it’s design or content.  Let them know that you’ve posted a text link to their site that will direct your website traffic to their page.  You’d appreciate the same to complete the link trading.